The smartphone vendors promoted aggressively during China 618 promotion period.
They are competing with each other by offering significant price cuts.
However, the result hadn’t delivered good signal to the market.
The pricing and spec. competition among vendors might persist this year, but it’s not easy to stimulate the extra demand.
The PC shipment projection declined, the PC vendors might have to revise down the shipment target in 2023.
DRAM
As mentioned before, the 16GB LPDDR5x order is better than expected, and 24GB LPDD5x would enter the market soon.
The demand from LPDDR5x @8533 is good, and only certain supplier is able to supply this spec. smoothly so far.
Therefore, couple vendors are expecting LPDDR5/5x price hike in the coming CQ3, and try to raise the whole smartphone solution product line as well.
They quote the ASP around single digit % up in CQ3.
They might have chance to success for couple customers, which including LPDDR5x related products.
The vendors also quote DDR5 solutions such as UDIMM5 and RDIMM5 price up, and it’s a difficult job as well.
RDIMM5 has a higher chance to achieve the target, as not all vendors can support it without conditions.
The consumer market price is relatively stable this month, and the initial price offering in 3Q23 is flattish with 2Q23.
The channel demand is not well this month, the overall DRAM module demand is similar or slightly less than May timeframe.
The poor shipment status during 618 event, and limited transaction after this event.
The DDR5 and DDR4 component demand and pricing slightly dropped around end of this month.
This month, in the spot market,
16G DDR4 x8 original brand component declined around mid single digit.
16G DDR4 x8 ETT/UTT grade component declined mid to high single digit.
8G DDR4 x8 original brand component relatively flat, but declined slightly in the last week.
8G DDR4 x8 ETT/UTT grade component declined low to mid single digit.
4G DDR3 x16 original brand component raised slightly.
4G DDR3 x16 ETT/UTT grade component flat.
NAND
Sluggish demand, further capacity cut is required
The PC shipment projection declined, the PC vendors might have to revise down the shipment target in 2023.
Client SSD contract price might down around high single digit in 3Q23 compared with 2Q23.
The price of enterprise SSDs might sustain better in the coming quarter, as they have been severely price cut in previous quarters.
Major vendor’s consumer eMMC price quotation is flat in 3Q23.
In addition, certain vendors might try to raise some customers’ price in 3Q23, which offered the lowest price in 2Q23.
It could be a difficult mission to achieve, it would be a good accomplishment if it’s keeping flat.
In the Channel market, the 618 event didn’t bring strong demand this year.
Certain module makers tended to raise the price like last month, but they haven’t succeed so far.
The official raw NAND wafer price remained, but the dealing price slightly declined this month.
However, the raw NAND wafer price has chance to rebound in the coming quarter if solid demand appeared.
Some suppliers like to see inventory back to health level in the end of 2023.
They have to adjust down their production to meet their target since the NAND demand is worse than expected.