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Pricing Declines and Customer Price Pressure Amid Downturn

  • 2025-01-27
  • Review

The smartphone market outperformed expectations, with vendor promotions driving demand. Additionally, subsidies from the Chinese government are anticipated to boost sales in China, particularly benefiting the mid-to-low-end segments. However, iPhone…

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The contract price in 1Q25 is expected to decline more significantly compared to 4Q24

  • 2024-12-31
  • Review

Smartphone shipment projections have increased, driven primarily by strong demand in emerging markets for low-end Android devices. After a surge in flagship AP orders, entry-level APs also saw significant growth…

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Shipment may be more important than pricing for some vendors this quarter

  • 2024-11-29
  • Review

There are no surprises regarding the demand situation. The smartphone market continues to show recovery momentum, with strong sales of high-end models during the launch of new flagship devices. Apart…

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The softness in the spot market would further drive contract prices down

  • 2024-10-31
  • Review

The recovery of China’s smartphone market has slowed down. However, new flagship smartphone launches have still generated strong sales. Server demand from the US remained robust, with certain data centers…

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Weakened consumer demand has continued to worsen the Memory market

  • 2024-09-30
  • Review

PC demand is weaker than expected, and the recovery in the Chinese market has been much slower compared to the global market. However, China is making efforts to stimulate its…

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Inventory correction has begun

  • 2024-08-29
  • Review

The smartphone shipment projection for 2024 has been revised downward, and the market might grow in the low single digits next year. AP and smartphone makers are conservative, and most…

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Pricing couldn’t be sustained without AI server demand

  • 2024-07-31
  • Review

Smartphone shipments remained on the path of recovery, with the annual shipment slightly adjusted upward this year. However, they accumulated a lot of inventory before the end of Q2 2024,…

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Memory pricing could vary depending on the applications

  • 2024-06-27
  • Review

Except for smartphones, the rest of the consumer products performed weaker than expected. Smartphone shipment targets increased this year, driven by the upside in iPhone AP and high-end smartphone demand.…

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The pricing behaves quite differently between the channel and contract markets

  • 2024-05-31
  • Review

Smartphone demand during China's Labor Day was strong, but shipments dropped significantly afterward. Vendors are expecting strong sales from the China 618 event. Apple has launched a strong promotional campaign…

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Potential supply constraints push the contract price higher

  • 2024-04-30
  • Review

Smartphone shipments have performed better than expected, prompting a revision of the annual shipment target upward. High-end AP orders have increased this month due to strong demand from flagship smartphones.…

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Recent News

  • Cost-Driven Device and Memory ASP Hikes Suppressing Consumer Demand
    2026-09-30/
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  • Upward price momentum is expected to temper in the coming quarters
    2026-08-30/
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  • Contract Price would Hike Further
    2026-07-29/
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  • Memory Prices Rise Further Despite Weak Consumer Demand
    2026-06-30/
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